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Jennifer Garner to Launch Children’s Craft Line Exclusively at Jo-Ann

May 25, 2015 By Angela Mandala
Jennifer Garner to Launch Children’s Craft Line Exclusively at Jo-Ann

We are thrilled to announce an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June.

In celebration of the launch, Jo-Ann is proud to support Save the Children with a $75,000 donation for programs helping children in need in the U.S. As Artist Ambassador and trustee, Garner advocates for Save the Children’s early education programs with the goal of ensuring that every child in America has access to quality education from cradle to cap and gown.

“As a mom and children’s advocate, I believe it’s very important we encourage children to express themselves and explore their imaginations,” said Jennifer Garner. “The We Made It line makes it easy and fun for families to form lasting memories together while developing their children’s creativity and intellectual abilities. I am excited to share We Made It with families and have a portion of the proceeds benefit Save the Children, a charity that is so important to me.”

We Made It by Jennifer Garner is a collection of more than 100 creative kits and projects designed to promote imaginative exploration among children ages 4 to 11. The kits feature four creative categories, each encouraging inspiration and collaboration in a different way: Grow, Memorable, Playful and Sweet.

Grow – foraging baskets, flower press kits and bird feeder projects are a few examples of the grow category which aims to stimulate exploration and observation of the natural world.

Memorable – from framed family portraits to custom treasure boxes, the creative kits in the memorable category help children form lasting memories while developing personal interests and style.

Playful – the playful category inspires self-expression and improvisation with creative kits including DIY wooden playsets and cute costumes.

Sweet – there are more learning benefits related to baking treats than one might imagine – think of all the math – but the colorful kitchen prep mats, cookie stamps and other creative kits in the sweet category help keep children focused on the fun.

“Now more than ever, parents and caretakers are searching for creative ways to integrate real learning opportunities into their children’s play,” said Megan Featherston, senior vice president, merchandising, for Jo-Ann. “Jennifer Garner has done a fantastic job of making learning an interactive and playful experience with We Made It, a collection so perfectly aligned with the Jo-Ann mission to inspire the creativity in every person.”

For additional information, inspiration and videos, visit Joann.com/wemadeit.

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